Brands win when everything aligns around ONE simple marketing idea, and we spent two decades doing this at Google.

After leading marketing across the globe for many of Google’s biggest products, we know how to build distinctive brands that fuel commercial growth.

Google is one of the world’s most successful and most complex companies. Yet its marketing is clear, simple and effective across products and markets.

So why do so many other brands struggle to find that clarity?

Because they haven’t yet found the single-minded idea that connects the dots across their brand, product, sales and marketing.

Who we are

Dave and Graham are different but complementary. This is their magic.

Working at the top of Google's marketing leadership, Dave & Graham built a track record of creating marketing strategies and ideas that people remember.

Where Dave spots patterns and opportunities that unlock business growth, Graham uncovers the human insight and defines the idea that makes a brand distinctive.

Together, they cut through complexity. Together they find the marketing idea that unites the brand, shapes the product and fuels the marketing - moving teams forward with speed and confidence.

  • Dave is a senior commercial marketing leader with a track record of building talented teams, creating effective marketing strategies and delivering profitable growth.

    Having spent 15 years leading Google’s marketing teams, Dave established an effective blend of brand strategy and growth marketing. During this time he launched Google’s Cloud business and helped the first 5 million businesses to ‘Go Google’. Upon returning from California, he built Google’s EMEA Brand Studio, winning a D&AD pencil and several Webby awards. Dave then went on to lead Google’s EMEA consumer marketing organisation across 65 markets where he delivered profitable growth for products like Search and Maps across Europe, the Middle East and Sub-Saharan Africa.

    LinkedIn ⌝

  • During his 8 years as Director of Marketing at Google, Graham helped Google become one of the most loved brands in the UK and EMEA. 

    He led brand and creative strategy for Search, Pixel and Brand Reputation across film, digital and activation - winning multiple awards including ‘Cannes Creative Marketer of the Year’.

    In 2021, he joined Abcam PLC, the global Life Science brand where he led their new brand repositioning, creative strategy, PR and social content approach.

    Graham is a Marketing Trustee for ‘Sport in Mind’, the mental health charity, and one of Campaign’s Top 100 marketers.

    LinkedIn ⌝

What we do

Clients come to Unstuck when they want to:

  • Unite their whole business around one simple marketing idea

  • Stand-out as the category leader in a crowded market

  • Grow faster with a cohesive marketing strategy

  • Communicate with simple messaging that everyone remembers

We have two main ways of working to give our clients the most impact - Sprints and Collaborations. These are super flexible and can be optimised to suit any situation.

Sprints

Time constrained

Quick solutions

Actionable ideas

Collaborations

Development of insights, ideas and strategic models

Creation of go-to-market plans to drive usage and revenue

Test & learn with brand positioning and marketing ideas

How we work

Here are some of the marketing problems we know how to solve: 

  • We know how to help people relate to and understand new technologies like AI so that “the extraordinary feels ordinary”.  We were the team who drove widespread adoption of the Google Search app and the Google Assistant.

  • Building meaning and emotion into a new product or a brand idea is something we did repeatedly at Google. We helped to humanise Google Search and Maps in the UK, Germany and France through film, activations, product marketing and partnerships.

  • Helping people discover the everyday utility of new products and features starts with deep user insights. When we launched the Google Assistant on mobile, we used data science to identify strong use cases and then brought these to life through contextual ads that created high levels of engagement.

  • Building scalable marketing strategies that deliver growth needs an integrated go to market strategy that’s different and measurable. We’ve done everything from doubling B2B revenue for Google Workspace through to bringing millions of new people to use Google Search in new markets.

  • Landing your brand in a new market with authenticity means rethinking how you communicate. We were the marketing leads who found the right ways to translate Google Search into the culture of Sub-Saharan Africa and expanded Google’s Cloud business globally.

  • Driving adoption and revenue growth with B2B products involves connecting how people ‘feel’ about a brand alongside the functional benefits. We have worked across a wide range of categories where we’ve injected emotion into highly functional products like Google Docs.

What we’ve done

Took on the workplace software giants
Traditional ‘Office’ tools were slowing people down and killing productivity. Google Workspace was designed to change that. So we focused everything on real-time collaboration to cut through the clutter, liberate people from the desktop and unlock massive commercial growth.

Helped build one of the world’s most loved brands
Google believes tech is a force for good and demonstrated this through its commitment to UK jobs and reminding people of the magic of search they took for granted. We showcased the everyday ways that search improves people’s lives and built a digital skills training platform that trained more than 1m people.

Created a new brand story that redefined an established B2B business
Working with Board Intelligence, we discovered that the science of board effectiveness is their unique IP and should become their core marketing idea. It’s now the red thread across everything they do.

Defined a bold new vision for a global sustainability brand
We defined a product-led vision for EcoVadis and embedded it across their business, helping customers understand why they radically outperform competitors at every touchpoint.

What others say

“Dave and Graham are two of the best marketing minds I have worked with at Google and when they combine forces you can expect novel ideas and measurable impact.” 

Torsten Schuppe, VP Marketing, Google

“Graham and Dave are active listeners and, very rare in people of such talent, humble and open minded to bring all ideas to the table.” 

Viktoria Tchoudakov, VP Marketing, ZOE

“Graham and Dave are great - but even better together. They solve problems fast and help teams find new perspectives and solutions.”

James Elias, Former UK Marketing Director, Google

"Over the years, Dave and Graham have inspired my teams to think big and take bold steps. When they work as a team, they always deliver outsized impact.”

Raphaël Goumain, Global CMO, Decathlon

Get in touch

If you’d like to chat, reach out via LinkedIn:

Unstuck on LinkedIn

© Unstuck Ltd 2025

86-90 Paul Street, London, EC2A 4NE, UK

Registered in England & Wales: 15657762


Brand and site design by kibria.studio ⌝